ARTIST PROFILE: MATT WILLEY - The Good of the Hive


Introducing one of our new artists of 2021, Matt.


KOLLECTION: The Good Of The Hive.

CHARITY: Soul Fire Farm.

LOCATION: New York, USA.

INSTA: @thegoodofthehive WEBSITE: www.thegoodofthehive.com Matt Willey, founder and artist of The Good of the Hive, has set himself on the mission to paint 50,000 bees - the number necessary for a healthy, thriving hive - in murals around the world.


It’s Matt’s mission to ignight radical curiosity for planetary health issues through art and storytelling. The bee and her hive are the symbols he currently uses, but at the essence it is about activating and celebrating the power in human connection.




“I imagine a world filled with people that see the beauty and connectedness of all things, and act accordingly. A bee woke me up to that truth. I am painting what she showed me.” - Matt Willey.




KOSU! KOLLECTION


We reached out to Matt a few months ago after the discovery of his influential, radical movement and discussed how we could work together in creating a collection of apparel that encompasses his ambitions.


Matt decided on three key designs that showcase his work, taking it from mural to apparel. This collection brings light to the ever struggling species, that we are challenging so much through our environmental behaviours.


There needs to be a collective understanding that we are putting such a crucial species under threat, and we actively need to have some responsibility and consciousness in how we can help our bees thrive, not deprive.

To shop Matt’s collection click HERE.


A QUICK INTERVIEW WITH MATT:


WHAT INSPIRED YOUR CREATIVE JOURNEY?

An experience with a honey bee.

WHAT DOES YOUR CREATIVITY STAND FOR? Connectedness, perseverance, beauty and change.

WHO/WHERE/WHAT IS YOUR CREATIVE MUSE OR INSPIRATION? It used to be just pollinators, but it is fast becoming all insects. IF YOU COULD CHANGE A LAW, WHAT WOULD IT BE? I would change the laws around pesticide and herbicide use... most specifically neonicotinoids and glyphosates.

WHAT IS TRULY IMPORTANT TO YOU? Balancing life and work while being of service.

BUZZROUND - FAVOURITES:

FAVOURITE MOVIE - Harold & Maude FAVOURITE BOOK - Concerning the Spiritual in Art by Wassily Kandinsky FAVOURITE BRAND - I don’t think I have one. ONE PLACE YOU WANT TO VISIT? - India WHAT‘S ON YOUR 2021 PLAYLIST? - A lot of 1970s music and a young artist called Maeko. Click HERE to browse The Good Of The Hive collection.


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